How many jobs would cover your plan?

Start with the plan fee. Add phone answering or advertising if you want to include them, and see separately what the full budget needs to cover.

Start with your business numbers

The job value, margin, and closing rate are editable examples. Use your own numbers. Ad spend starts at $0, and monthly leads stay blank until you enter an estimate.

Your marketing scenario

Set the costs and assumptions that fit your business.

Website Only is a standalone option, separate from the Core SEO and PRO marketing plans. Your selection here only changes the calculation.
Optional and separate from the plan. Leave at $0 if you do not want to include ads.

Optional add-on. Selecting it adds $199 to your total monthly spend.

Average revenue per completed job, before sales tax.
The share of revenue left after direct job costs, including your labor.
For example, 35% means 35 out of every 100 inquiries become jobs.
Enter inquiries attributable to this marketing to explore a possible outcome. Leave blank to see only the break-even point.

To cover the plan on its own

—booked jobs per month

What’s in your monthly budget

Selected plan
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Optional AI phone answering
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Optional ad spend
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Full monthly budget
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Gross contribution per job
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Explore a monthly scenario

How to read this calculation

We multiply average job value by your gross margin to calculate each job’s contribution before marketing. We divide the plan fee, and then the full budget, by that contribution and round up to whole jobs. Leads needed are calculated using your closing rate.

The monthly scenario appears only when you enter a lead estimate. It uses that estimate and your closing rate; these are scenarios, not promised results. Expected jobs can include decimals because they represent an average. Return subtracts marketing spend from projected gross profit; it is not your business’s net profit and does not include other overhead or taxes.

Use the same currency throughout, whether USD or CAD. We do not convert currencies or send or store your inputs. With $0 marketing spend, the ROI percentage is undefined.

Every business starts in a different place

We can talk through your website, Google presence, and which services make sense for your business before you choose a plan.

Compare the marketing plans